Volume 1, Issue 1 (6-2026)
Miras-e Iran Zamin 2026, 1(1): 35-49 |
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fakhimi N. Factors Affecting the Dynamism of Brocaded Fabrics in the Field of Entrepreneurship. Miras-e Iran Zamin 2026; 1 (1) :35-49
URL: http://tna.richt.ir/article-14-624-en.html
URL: http://tna.richt.ir/article-14-624-en.html
- , nafakhimi@yahoo.com
Abstract: (108 Views)
Zari weaving, as one of the most distinguished traditional textile arts of Iran, embodies the taste, artistry, and creative capacity of the Iranian people and is deeply interwoven with the country’s cultural and historical heritage. The present study examines the historical trajectory and current status of brocaded textiles in Iran, focusing on the art of zari weaving, which, despite its cultural, artistic, and economic value, has experienced a decline in vitality and market activity in both domestic and international contexts. This article positions dynamism and entrepreneurship as the central axes of development. Adopting an applied research design and a qualitative approach, the study draws on library and field research, with particular attention to the city of Kashan, in order to identify relevant challenges and opportunities and to introduce the factors influencing the dynamism of brocaded fabrics in the entrepreneurial sphere. Given the limited number of practitioners in this craft, data were collected through documentary study, semi-structured interviews, focus groups, and questionnaires. The data were analyzed using PEST analysis and a five-point Likert scale. The target population consisted of active zari weavers and professionals in related industries. The study’s assessment of the challenges and opportunities surrounding dynamism and entrepreneurship indicates that economic and social factors exert the greatest influence on entrepreneurship in the field of zari weaving. It further demonstrates that entrepreneurship plays a key role in addressing challenges, increasing productivity, and revitalizing the position of this art in the marketplace. The findings also suggest that greater attention should be given to structural support, the expansion of skills-based training, modern marketing strategies, and production technologies in order to enhance the vitality of zari weaving as an art form.
Type of Study: Original Research Article |
Subject:
Economics and Sustainable Development in Traditional Arts
Received: 2021/01/20 | Accepted: 2026/05/13 | Published: 2026/06/17
Received: 2021/01/20 | Accepted: 2026/05/13 | Published: 2026/06/17
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